“DirectNews content has enabled us not only to increase our own visitor numbers, but by integrating their news into our technology has allowed us to build a rich CMS based newsroom with RSS syndication and at the same time simplify and enrich our newsletter marketing.” - Managing Director
With over 89% of the population regularly using the internet to find news online, organisations need to concentrate not just on providing tailored news of interest to the target audience but on doing so in a format and via the various platforms that web users now expect.
RSS Feeds
While newsletters allow customers, both present and future, to receive articles direct to their inbox, DirectNews also offers RSS (Really Simple Syndication) technology for the delivery of its news feed content. Given that DirectNews tailored news feeds are published and archived in their entirety on client websites, this makes them ideal for RSS distribution.
News Aggregators Sites
With the rapid take-up of news aggregators, a whole new route to the target audience has evolved. Already a host of such sites, including GoogleNews and Yahoo, aggregate and disseminate unique and interesting online news articles direct to interested parties.
Not only does a DirectNews news feed provide exactly the kind of content such operations are looking for, our Account Management team are on hand to advise on the editorial and technical practicalities of making submissions to the aggregators.
Social Networking
The rapid growth and complex user behaviour of social networking websites continue to develop apace, with information-sharing dominating the agenda. Sharing news to Facebook, Bebo or business networking sites is made simple by the DirectNews product portfolio with its integrated links direct from articles.